A Facebook page is a public profile created by businesses, organizations, celebrities, and anyone seeking to promote themselves publicly through social media. Facebook pages work much like personal profile pages, except that they have "fans" instead of "friends." These pages are publicly visible online and often post status updates, links, events, photos, and videos to their fans' news feeds and walls.
Facebook pages provide a way for businesses and other organizations to interact with - rather than just advertise to - potential customers. They also provide a simple hub of information about the page's owner.
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An effective Facebook page requires you to actively work at creating a compelling online presence that draws in potential customers and keeps them engaged. First, an attention-grabbing page layout will make users who stumble upon it want to have a second look - or even to stay. Your cover photo and profile picture should be eye-catching and incorporate your logo. Second, develop a social media strategy aimed at making your page as engaging as possible through posts. Posts should be:
Facebook has more than 2.24 billion monthly active users, making it the largest social media site in the world. A Facebook Business page allows companies to present a professional image to customers and connect with them through a naturally “social” platform. Benefits include access to:
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