Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as advertisements, brochures, magazines, and reports.
Frequently, designers specialize in a particular category or type of client. For example, some designers create the graphics used on product packaging, and others may work on the visual designs used on book jackets.
Website maintenance is the process of keeping a website up-to-date and running smoothly as well as performing optimally. Website maintenance includes tasks like ensuring all the links on your site are working, regularly updating content, and fixing any broken links. It also involves more general housekeeping tasks like backing up your site regularly and monitoring your site's performance.
Don’t worry, it’s not something isolated, or something that only certain people do, but we all say logo when we want to refer to the visual representation of a brand.
But the real meaning of “logo” often doesn’t coincide with the element we refer to. And there are other words such as image type, isotype, and isologo that better define the different typologies that exist for the visual representation of a brand.
Therefore, we’ll explain what a logo is, what is the difference between a logo, isotype, image type, and isologo; and give you some examples of personal and company logos so you can see how they choose their different logo and structure.
A logo or visual representation is a graphic symbol that visually identifies a brand, product, project, or company, to facilitate its recognition, differentiation, and transmission of information.
However, as we said before, it’s not about any representative graphic drawing of a brand, but there are different types of different elements that identify each project, and it’s not necessarily a logo.
It’s defined as the graphic representation of letters or typographies that make up the name of the brand. Therefore, a logo will only have words or some legible element. For example, brands such as Coca-Cola, Kellogg, Google, and Zara, are brands with a logo, since it’s not formed by any drawing or have any other graphic element.
It’s the figure or image that represents the brand so the users can remember and identify it. It’s only composed by the drawing, without any text, so if you see it, you must be able to remember the brand. Many companies have done a good job with the recognition of the isotype, such as Apple. Whenever we see apple, we know what brand or company is talking about. Another good example of isotype is Twitter, just seeing the little blue bird, we know what social network it belongs to, and the same goes for Instagram.
It’s the union of the text and the symbol or drawing, basically the union of the logo and the isotype. It’s a legible part with the brand name and another visual part that identifies and transmits information to users. Both can be separated to identify the company, but normally you’ll see them together. Some brands that use imagetype are Spotify, LG, Adidas, and Converse, where you can identify the brand by either the letters or the drawing.
As in the image type, we have the name and the symbol, but in this type of logo, these elements cannot be divided. Therefore, an isologo is defined as the coexistence or union of an isotype and logo in the same element. They are less typical in the logo world, but they are a fantastic idea to differentiate us from the competition if we create them well. Some brands that use isologos are Burger King, Starbucks, Harley Davidson, and Pizza Hut, just imagine separating the drawing from the letters, it will be unrecognizable.
Credibly grow premier ideas rather than bricks-and-clicks strategic theme areas.