Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services—but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.
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In Search Ads, you aim to place your ad at the highest search result positions possible while serving users’ search intent as closely as possible. And the goal of Display Ads is to combine users' interests with ads they might be interested in receiving. To put it simply in Google Ads, advertisers bid on keywords to have a chance to place their ads on search results pages or other websites. An ad auction happens whenever a user searches for anything on Google Search or visits a website in the broader network. At every auction, Google calculates an Ad Rank for every ad in the auction, which determines if the users see your ads in the first place.
In short, you should use Google Ads to grow a business online. Let’s look at more of the core benefits and the main reasons why companies should use it as part of their online strategy. If you want to achieve sales, increase brand awareness, test new business models online, or collect data, the ad platform is a definite channel to use.
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